Way to Market

With our focus on Way to Market, we ensure that we always meet both our own and our customers’ expectations.

Our Use of The Way to Market Model

At Baettr, we work with the Way to Market model, which is a globally standardized, five-stage process ensuring efficient product implementation.

It features strict gate audits, clear roles, ongoing training, and creates a common focus on quality, transparency, and customer expectations.

The Baettr Way to Market

A globally standardized process for efficient implementation of new products in production facilities.

Proven Framework

Developed 10 years ago and continually refined based on lessons learned experience

Alignment with Standards

Fully compliant with APQP4Wind® and PPAP requirements to ensure top-tier quality and compliance.

Structured Approach

Organized into 5 distinct stages, with strict gate audits at each step to maintain a stable and high-quality process.

Clear Roles & Responsibilities

“Swim lanes” distinctly define stakeholder roles for smooth collaboration and accountability.

Skill Development

Regular training ensures global and local teams consistently execute with excellence, and an aligned organization.

Customer-centric

Designed to reduce time-to-market while meeting customer expectations.

Transparency & Governance

Ongoing project monitoring by managers and steering committees ensures clarity for all stakeholders, including customers.

Engineering the Foundation for Future Generations.

Engineering the Foundation for Future Generations.

Be Part of the Change

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